Set your Seitz on super Hi-Res!

With reference to the brief for the supply of images for use in an advertising campaign for Queensland tourism, advertising the Gold Coast as a holiday destination; I wish to suggest the use of the Seitz digital 6x17 camera due to it's extremely high quality output resolution (160 megapixels).

I feel this level of output quality will look incredibly eyecatching on the side of buses, buildings and/or any other large display (billboards) and may give the campaign an edge over and above the competition (and after all there's no budget so what the heck!?)

This camera uses scan technology to produce panoramic images up to 160 megapixels in a single frame. The scan technology used means the camera takes a minimum of 1 second to complete the scan of the scene being photographed regardless of the shutter speed used (upto 1/2000th sec) which can render moving subjects strangely (often beautiful and unique but still hard to predict) and therefore is perhaps best suited in a commercial sense to landscape/relatively still scenes.

A seasoned user may be able to better predict the capture of movement with this camera so with their use, something really different to the norm could be produced (kite-surfers, iron men, life savers etc) which in combination with the high resolution could really stand out from the crowd - for example, the image by Philip Wong shown above.

The camera accepts high quality, though manual focus lenses from Seitz/Schneider, Rodenstock, Linhof and Fuji. Also available is an optional touch-screen, motion-sensing tablet pc which can be used to control the camera in live-view, display captures and store the images. It can also be used to edit the images with Seitz proprietary RAW conversion software or images can be converted to DNG for editing in Adobe Photoshop, Lightroom, Apple aperture etc.

Oh, and it captures 16-bit RAWs - nice!

Andy Hart