Digimarc Watermark

Although this isn't a new plug-in/feature available in photoshop lots of you may not realise it is available..it's called Digimark Watermark. It's located under the filter menu in Photoshop. Digimarc Watermark is a form of protection which supplies information about ownership, copyright and image details within the image itself - replacing traditional watermarks.

Some benefits Digimarc provides to us as professional photographers include:

Communicate your copyright info
Carry information wihtout effecting the visual integrity of your photographs
Viewers are able to link back to you for your licencing or questions
and it also lets you track your collection across the public internet.

The watermark itself is embedded into each file/photo and is created by subtracting the original image from the watermarked image. Unlike using a lowered opacity business name is embedds itself into the lightness channel of each file/photo, making it impossible to remove.

A digimarc watermark can be placed in RGB, CMYK, LAB or greyscale images and are able to convert from one to another. Digimarc watermark only suppourts 8 bit files.

Obviously adding the watermark is the last step in the post process, placed after editing and before publishing.

The cost would be considered fair (especially to protect what we consider our profession/talent) starting at $79 - $499.

I myself think this would be a highly beneficially piece of software to use as a professional photographer for all the above reasons.

Digimarcs website goes into more detail for anything I may of missed, definatley worth a read.

Amanda :)