Friday, June 5, 2009
Rear Projection Screening
This is a response to the proposed idea of "projecting people onto still images of the gold coast in a mall type environment". We have researched technology that would be required to do this and have been unable to come up with a solution. This is due to the inability to seperate a live image from a still background image. However we have a new concept that you might like to consider. Still based in a mall type situation where punters can have their photo taken against a backdrop of the beautiful Gold Coast, then using software to transfer and print the image in a postcard format. The punter are then able to take this "postcard" away with them and send it on to whomever they choose, publicising the Gold Coast wherever it goes because of the novelty factor. What do you think? Add a slogan? or a logo.. something Gold Coast..
ITS A WRAP!!
In relation to all the information we have produced for the current campaign, we as the Tech Trends Team have an outline to meet requirements as stipulated by business and marketing brief ( can be found at www.b-mphotography.blogspot.com/2009/05/4-mediums.html.)
1. Billboards
For the production of the large format imagery, we suggest the use of the Seitz Super Hi Res Camera. This will produce an image of 160mp which is ample to be blown up to billboard size. Check out the full article at the below link:
http://phototechtrends.blogspot.com/2009/05/super-hi-rez-large-format-digital.html#comments
Through research we have also found a suitable printer for billboard size imagery and recommend the Epson Stylus Pro GS6000.
Capable of printing up to 1.62 meters wide and suitable for outdoors.
Full article at
http://phototechtrends.blogspot.com/2009/06/printing-big.html
which also includes links to Epsons Website.
2. Building Wraps
For the production of an image ten stories high as per brief we recommend using the Better Light digital scan back together with a large format view camera. This camera setup will produce an image up to the 794mb ( 10200 x 13600 px ) which will be more than sufficient for an image of this size.
Further details can be found at http://phototechtrends.blogspot.com/2009/05/getting-massive-image-to-plaster-on.html
Printing of this large scale image can be achieved with AdpHence who can produce premium PVC coated, UV Stabilised, Fire retardant, Anti-fungal fabric finish specific to building wraps. This type of technology starts at $100 per meter. For full article please go to http://phototechtrends.blogspot.com/2009/05/sign-post-away.html
3. Posters
In relation to image capture for posters on taxis, trains and buses we recommend using the highest quality camera available - Professional standard, full frame sensor, E.g.Canon 1D Mark III or Nikon D3. This is simply to produce images of no larger than A2 size.
Printing poster size imagery we recommend the printing with the Seiko ColorPainter, which prints in widths of up to 2.63 meters - making if efficient for large scale batch printing as we can fit numerous prints on the width of one roll.
http://phototechtrends.blogspot.com/2009/06/printing-big.html
4. Web Banner
The technology required for Web Banners is consistent with the technology as outlined in the above section on posters.
We also recommend editing in photoshop - to produce, edit and re size for web devices. To make dynamic banners with movement we recommend flash software, for further information on flash software visit www.adobe.com/products/flash.
For integration into government websites we recommend Dreamweaver ( www.adobe.com/products/dreamweaver.)
For upload of web banners utilize FTP as outlined in our article. http://phototechtrends.blogspot.com/2009/03/ftp-service-sending-prints-to-lab.html.
( NOTE: Has marketing considered a viral campaign, where "cool" images are emailed out to the general public? E.g. The airline food trays in the article Advertising Via Transport - www.b-mphotography.blogspot.com/2009/05/advertising-via-transport.html.
This works by people forwarding on emails to friends and family that they found amusing.
Miscellaneous:
In addition to the outlined resources we have researched other integral technological equipment that could be used for the requirements of this campaign.
Lighting
For the purpose of where lighting is required we have researched both indoor and outdoor lighting equipment at both the high end and low end market. For portable systems at the low end market we recommend the Alien Bees portable strobe kit.
( full article found at http://phototechtrends.blogspot.com/2009/03/alien-bees-lighting-review.html
and at the high end market we recommend Bowens photographic equipment. Within the full article we have listed the essentials for a base kit. A point of difference between these two lighting systems is that Alien Bees is battery powered and portable, where as the Bowens is generator powered and has a greater light output whilst still remaining portable to location shoots. Full article on Bowen lighting at http://phototechtrends.blogspot.com/2009/05/working-with-light-its-all-about.html
This is our solution to the brief as outlined and welcome any further comments or questions that relate to Technology aspects of photography.
1. Billboards
For the production of the large format imagery, we suggest the use of the Seitz Super Hi Res Camera. This will produce an image of 160mp which is ample to be blown up to billboard size. Check out the full article at the below link:
http://phototechtrends.blogspot.com/2009/05/super-hi-rez-large-format-digital.html#comments
Through research we have also found a suitable printer for billboard size imagery and recommend the Epson Stylus Pro GS6000.
Capable of printing up to 1.62 meters wide and suitable for outdoors.
Full article at
http://phototechtrends.blogspot.com/2009/06/printing-big.html
which also includes links to Epsons Website.
2. Building Wraps
For the production of an image ten stories high as per brief we recommend using the Better Light digital scan back together with a large format view camera. This camera setup will produce an image up to the 794mb ( 10200 x 13600 px ) which will be more than sufficient for an image of this size.
Further details can be found at http://phototechtrends.blogspot.com/2009/05/getting-massive-image-to-plaster-on.html
Printing of this large scale image can be achieved with AdpHence who can produce premium PVC coated, UV Stabilised, Fire retardant, Anti-fungal fabric finish specific to building wraps. This type of technology starts at $100 per meter. For full article please go to http://phototechtrends.blogspot.com/2009/05/sign-post-away.html
3. Posters
In relation to image capture for posters on taxis, trains and buses we recommend using the highest quality camera available - Professional standard, full frame sensor, E.g.Canon 1D Mark III or Nikon D3. This is simply to produce images of no larger than A2 size.
Printing poster size imagery we recommend the printing with the Seiko ColorPainter, which prints in widths of up to 2.63 meters - making if efficient for large scale batch printing as we can fit numerous prints on the width of one roll.
http://phototechtrends.blogspot.com/2009/06/printing-big.html
4. Web Banner
The technology required for Web Banners is consistent with the technology as outlined in the above section on posters.
We also recommend editing in photoshop - to produce, edit and re size for web devices. To make dynamic banners with movement we recommend flash software, for further information on flash software visit www.adobe.com/products/flash.
For integration into government websites we recommend Dreamweaver ( www.adobe.com/products/dreamweaver.)
For upload of web banners utilize FTP as outlined in our article. http://phototechtrends.blogspot.com/2009/03/ftp-service-sending-prints-to-lab.html.
( NOTE: Has marketing considered a viral campaign, where "cool" images are emailed out to the general public? E.g. The airline food trays in the article Advertising Via Transport - www.b-mphotography.blogspot.com/2009/05/advertising-via-transport.html.
This works by people forwarding on emails to friends and family that they found amusing.
Miscellaneous:
In addition to the outlined resources we have researched other integral technological equipment that could be used for the requirements of this campaign.
Lighting
For the purpose of where lighting is required we have researched both indoor and outdoor lighting equipment at both the high end and low end market. For portable systems at the low end market we recommend the Alien Bees portable strobe kit.
( full article found at http://phototechtrends.blogspot.com/2009/03/alien-bees-lighting-review.html
and at the high end market we recommend Bowens photographic equipment. Within the full article we have listed the essentials for a base kit. A point of difference between these two lighting systems is that Alien Bees is battery powered and portable, where as the Bowens is generator powered and has a greater light output whilst still remaining portable to location shoots. Full article on Bowen lighting at http://phototechtrends.blogspot.com/2009/05/working-with-light-its-all-about.html
This is our solution to the brief as outlined and welcome any further comments or questions that relate to Technology aspects of photography.
Thursday, June 4, 2009
Printing Big
Since last week I've had to research about printers which are capable of printing billboards or banners that span whole buildings. From my research of large format printers I have found a few that suit the criteria.
What I found is:
What I found is:
- The 'Epson Stylus Pro GS6000'
&
- The 'Seiko ColorPainter H104s'
The Epson Stylus Pro is a 64 inch printer, it prints 1.62 meters wide and it is good for indoor and outdoor use.
The Seiko ColorPainter is a 103.6 inch printer, it prints 2.63 meters wide but there was no mention of whether it was good outdoors.
You can check both these different printers out for yourselves at:
&
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