In relation to all the information we have produced for the current campaign, we as the Tech Trends Team have an outline to meet requirements as stipulated by business and marketing brief ( can be found at www.b-mphotography.blogspot.com/2009/05/4-mediums.html.)
1. Billboards
For the production of the large format imagery, we suggest the use of the Seitz Super Hi Res Camera. This will produce an image of 160mp which is ample to be blown up to billboard size. Check out the full article at the below link:
http://phototechtrends.blogspot.com/2009/05/super-hi-rez-large-format-digital.html#comments
Through research we have also found a suitable printer for billboard size imagery and recommend the Epson Stylus Pro GS6000.
Capable of printing up to 1.62 meters wide and suitable for outdoors.
Full article at
http://phototechtrends.blogspot.com/2009/06/printing-big.html
which also includes links to Epsons Website.
2. Building Wraps
For the production of an image ten stories high as per brief we recommend using the Better Light digital scan back together with a large format view camera. This camera setup will produce an image up to the 794mb ( 10200 x 13600 px ) which will be more than sufficient for an image of this size.
Further details can be found at http://phototechtrends.blogspot.com/2009/05/getting-massive-image-to-plaster-on.html
Printing of this large scale image can be achieved with AdpHence who can produce premium PVC coated, UV Stabilised, Fire retardant, Anti-fungal fabric finish specific to building wraps. This type of technology starts at $100 per meter. For full article please go to http://phototechtrends.blogspot.com/2009/05/sign-post-away.html
3. Posters
In relation to image capture for posters on taxis, trains and buses we recommend using the highest quality camera available - Professional standard, full frame sensor, E.g.Canon 1D Mark III or Nikon D3. This is simply to produce images of no larger than A2 size.
Printing poster size imagery we recommend the printing with the Seiko ColorPainter, which prints in widths of up to 2.63 meters - making if efficient for large scale batch printing as we can fit numerous prints on the width of one roll.
http://phototechtrends.blogspot.com/2009/06/printing-big.html
4. Web Banner
The technology required for Web Banners is consistent with the technology as outlined in the above section on posters.
We also recommend editing in photoshop - to produce, edit and re size for web devices. To make dynamic banners with movement we recommend flash software, for further information on flash software visit www.adobe.com/products/flash.
For integration into government websites we recommend Dreamweaver ( www.adobe.com/products/dreamweaver.)
For upload of web banners utilize FTP as outlined in our article. http://phototechtrends.blogspot.com/2009/03/ftp-service-sending-prints-to-lab.html.
( NOTE: Has marketing considered a viral campaign, where "cool" images are emailed out to the general public? E.g. The airline food trays in the article Advertising Via Transport - www.b-mphotography.blogspot.com/2009/05/advertising-via-transport.html.
This works by people forwarding on emails to friends and family that they found amusing.
Miscellaneous:
In addition to the outlined resources we have researched other integral technological equipment that could be used for the requirements of this campaign.
Lighting
For the purpose of where lighting is required we have researched both indoor and outdoor lighting equipment at both the high end and low end market. For portable systems at the low end market we recommend the Alien Bees portable strobe kit.
( full article found at http://phototechtrends.blogspot.com/2009/03/alien-bees-lighting-review.html
and at the high end market we recommend Bowens photographic equipment. Within the full article we have listed the essentials for a base kit. A point of difference between these two lighting systems is that Alien Bees is battery powered and portable, where as the Bowens is generator powered and has a greater light output whilst still remaining portable to location shoots. Full article on Bowen lighting at http://phototechtrends.blogspot.com/2009/05/working-with-light-its-all-about.html
This is our solution to the brief as outlined and welcome any further comments or questions that relate to Technology aspects of photography.
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Tech trends don't just answer there brief, of which I might add you have supplied great Info. Think out of the square and suggest to business and Marketing that there brief is all existing trends and nothing for in the future. Try and suggest things other than what they are asking. Good work guys happy blogging
ReplyDeleteThere has to be something that has not been thought of before that will ease photographers workflow and WOW the campaign for business. Like the suggestion of the viral campaign and cool images. More of this push some boundaries.
Thanks for your research Tech team. I say we go with better quality lighting, Bowens,as there is no budget and it has greater output which may be required for the large locations.
ReplyDeleteCheers Mel Watt
Thanks tech trends, great links to the volumous work you have already put in on this project. Good way to tie it all together as we get to the deliverable date.
ReplyDeleteWith regard to power for external shoots, it appears that we cannot operate the generators within 20 metres of the beach. That may be too far for cabling for where we need to be, so the Alien Bees may be a buzzin (at least to rent).
I say go viral. This is an extension to the campaign which wouldn't take much on our part to present to the client (for further paid business). Some examples of cute or exotic imagery already appear on our blogs. Also there are some bleeding edge ideas which could not be readily achieved in the physical campaign. If the group has consencus, we should mock up the Gold Coast images on some of our own funny or quirky objects and settings. Go ballistic !
wow great info guys yer i say we go with the best because this is the best campaign plus we have no budget
ReplyDeleteNick